It has moved and been upgraded. You now need to go to www.20plus30.com/blog.
If you use RSS you will need to visit the new site to get the new RSS address.
Did you know that Dick has just published a new book about the 50-plus market? Go and have a look at web site http://www.the50plusmarket.com and read all about it. You can even download a free chapter!
These are some of the book's reviews.
Company Presidents please note - your current marketers are about to make the same mistake as their predecessors, ignoring the 50+ consumer until they're one themselves and retired. But there is a solution - give them this book to read immediately.
Michael Harvey, Consumer Planning Director, Diageo
There is no such thing as age, the World can only be segmented based on behaviour; that is assuming you believe segmentation is still possible. The future of Marketing is based on even handed, intelligent, inclusive strategies. Read this book in detail and take the risk. Do as it recommends.
Simon Thompson, Marketing Director, Honda (UK)
More than 50% of the UK population is now over 50. Dick Stroud faces up to the painful truths about ageing, but explodes the many marketing myths about this target group. This book is essential reading for marketing executives of all ages.
Hugh Burkitt, Chief Executive, The Marketing Society
To say that the over 50s is a neglected market would be the understatement of the decade. Dick Stroud has written this fascinating, fact-filled book on how to target this growing and extremely prosperous group. It is a veritable cornucopia of facts, information and guidelines. It is as good as an encyclopaedia and deserves to be a best seller.
Professor Malcolm McDonald, Emeritus Professor of Marketing, Cranfield School of Management
The over 50s are the richest, most abundant, most available and most ad appreciative section of society, yet our ageist assumptions prevent us from successfully engaging them. This book is a wake up call to all marketers - ignore it (and this audience) at your peril.
Michael Baulk, Chairman & Chief Executive, Abbott Mead Vickers Group Ltd.
A thoughtful, well-researched and thorough exploration of the 50 plus market. Every marketer should read this book.
John Pickett, Head of Market & Media Research, Saga
Too often the 50 plus market is overlooked as an unattractive and unprofitable one. Dick Stroud clearly points out that this is very much far from being the truth. This book gives some insight as to the impact and attitude differences that marketers need to consider. There are also some excellent examples of how some organisations have got it right including those operating in the area of new media.
Christine Cryne, Executive Director, The Chartered Institute of Marketing